Why do we care about some brands, and others fall completely flat? How can an abstract, inanimate concept have any kind of effect on our lives, let alone a profound one? And as brand builders, how do we create brands that people will actually care about?
Whether you're looking to launch something new, having an identity crisis, or simply want to give focus to a personal project that you're struggling to get off the ground, successful endeavors begin with strategy. This class will teach you to produce new ideas that work, by showing you how to create that essential foundation.
What You'll Learn
What You'll Make
You'll begin with a client's (or your own) objectives, you'll develop quick & dirty research plans to obtain the answers you're seeking, and you'll learn how to infuse a brand with true personality instead of blending into the crowd. By the time you finish this class, you'll know how to break down complex problems into simple, laser-focused strategies based on real people's feedback and needs.
Emily began her career in advertising as a Strategic Planner, working on many top brands under General Mills and Procter & Gamble, as well as DeBeers, where she led research for all major brand initiatives and developed strategies for multiple launches. She started her career at D'Arcy, followed by Saatchi & Saatchi and JWT. Her years as a Strategist, combined with an entrepreneurial spirit, inspired her to form Red Antler in order to directly apply consumer insights and brand positioning to business growth. Emily graduated Magna Cum Laude from Harvard University, where she studied postmodern theory and consumer culture. Born and raised in New York, she and her dog Sprout currently live in Boerum Hill.
Classes revolve around completing a project and collaborating with fellow students to give and get feedback on your work. Use Video Lessons and the Project Guide designed by your teacher to complete your class project.
Teachers design and present all class content, but Skillshare is community based around student-to-student interaction. You'll be surprised at what you learn from your classmates!
Never! Once enrolled, you have lifetime access to class materials. That means you can learn when and where you want. Learn at your own pace.