Branding: Build a Creative and Visual Brand Strategy

This class is no longer available.

3 Videos (1h 29m)
Agenda: - Welcome and introduction to the class - Best practices for research - Discuss the week’s assignment & expectations - Review optional pre-class assignment
  • Gaining Background and Conducting Research

    • Research Best Practices

      30:06

  • Start Building Your Strategy

    • Creating Brand Strategy and Mood Boards

      29:07

  • Bringing Your Strategy to Life

    • Wrap-Up and General Best Practices

      30:05

About This Class

Why do we care about some brands, and others fall completely flat? How can an abstract, inanimate concept have any kind... View More

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