Branding: Build a Creative and Visual Brand Strategy

This class is no longer available.

Agenda: - Welcome and introduction to the class - Best practices for research - Discuss the week’s assignment & expectations - Review optional pre-class assignment
3 Videos (1h 29m)
  • Gaining Background and Conducting Research

    • Research Best Practices


  • Start Building Your Strategy

    • Creating Brand Strategy and Mood Boards


  • Bringing Your Strategy to Life

    • Wrap-Up and General Best Practices


Class Project: Build a brand strategy for a new gum, a new technology, or yourself

Assignment Details





About This Class

Why do we care about some brands, and others fall completely flat? How can an abstract, inanimate concept have any kind of effect on our lives, let alone a profound one? And as brand builders, how do we create brands that people will actually care about? Whether you're looking to launch something new, having... Read More

Published on Mon, Oct 15th 2012