Branding: Build a Creative and Visual Brand Strategy

This class is no longer available.

3 VIDEOS (1h 29m)
  • Gaining Background and Conducting Research

    • Research Best Practices

      30:06

  • Start Building Your Strategy

    • Creating Brand Strategy and Mood Boards

      29:07

  • Bringing Your Strategy to Life

    • Wrap-Up and General Best Practices

      30:05

Class Project: Build a brand strategy for a new gum, a new technology, or yourself

Assignment Details

927

Students

44

Projects

About This Class

Why do we care about some brands, and others fall completely flat? How can an abstract, inanimate concept have any kind of effect on our lives, let alone a profound one? And as brand builders, how do we create brands that people will actually care about? Whether you're looking to launch something new, having... Read More

Published on Mon, Oct 15th 2012