Branding: Build a Creative and Visual Brand Strategy

This class is no longer available.

3 Videos (1h 29m)
Agenda: - Welcome and introduction to the class - Best practices for research - Discuss the week’s assignment & expectations - Review optional pre-class assignment
  • Gaining Background and Conducting Research

    • Research Best Practices


  • Start Building Your Strategy

    • Creating Brand Strategy and Mood Boards


  • Bringing Your Strategy to Life

    • Wrap-Up and General Best Practices