Great copy creates brands that people love. It leads to more user-friendly websites & web apps. It makes buying your products more fun.

So why do we neglect it?

To make a really great web app, you need to think beyond code and design and seriously consider your content: from marketing, UI and microcopy; to brand narratives, taglines and Twitter; to error messages, legal language and buttons.

In this class, we’ll talk how to write great copy and how you can build it into your budget—even when you’re bootstrapping.

You’ll learn:

- Web copy basics

- Why content strategy matters

- How to shape your story

- Tips for keeping your copy fresh

This class is for startups of all shapes and sizes. Just bring your brain and (if you like) some copy to workshop.