Great copy creates brands that people love. It leads to more user-friendly websites & web apps. It makes buying your products more fun.
So why do we neglect it?
To make a really great web app, you need to think beyond code and design and seriously consider your content: from marketing, UI and microcopy; to brand narratives, taglines and Twitter; to error messages, legal language and buttons.
In this class, we’ll talk how to write great copy and how you can build it into your budget—even when you’re bootstrapping.
- Web copy basics
- Why content strategy matters
- How to shape your story
- Tips for keeping your copy fresh
This class is for startups of all shapes and sizes. Just bring your brain and (if you like) some copy to workshop.
Old clothes, cats and content strategy at Facebook