Want Traffic to Your Site? Learn How to Build Content Like a Boss

Classroom

What This Class Is About:

You've heard it all before: "Content is King! Blah Blah Blah..." Well, too bad it's true.

Have you started a blog but don't know what to do with it? Want to get started in that personal branding thing or get the word out about your business? Great -- let's make some content.

But... Web content is not print content, just like online video ain't TV.

This course takes a look at what lies behind much of the viral success that seems to elude most of us yet yet ends up giving a few lucky folks book deals and appearances on the Today show.

Who Is This Class For?

Artists, writers, creators who want to take their work online
Small businesses and entrepreneurs who want to call attention to their products/services without a hard sell
Anyone who wants to promote their personal brand or platform online and via social media

What We Will Talk About:

How and why to blog with authenticity
What you should publish and how (blogs, Tumblr, Pinterest, Facebook, etc.)
Why social media is your key to finding people who actually want what you have to offer
Best practices of publishing blogs, video, and articles online
Tips on writing for the web
Why video online is its own special beast
What makes things go viral

Through real examples and my real-world experience, we will discuss how to evaluate ideas, determine whether they're worth pursuing, and find ways to ensure a bare minimum of interest in what you want to write about. In the end, you'll discover ways to build new relationships online and create a buzz.

Students should come prepared with example ideas that have either failed miserably or be ready to brainstorm new ones. I want you to walk out of here thinking about content on the Web in new and more valuable ways.

And I want you to get rich (based on your own definition of what rich means)!

Taught by Gordon Hurd

Sr. Editorial Director, Interactive One

I'm an Internet pro, having worked in online media since 1998. I've worked editorial and management roles for Intuit, Yahoo, AOL, McKinsey, and Interactive One -- serving millions of visitors on a daily basis.

Over these years, I've put together a whole buffet of blogs, rewritten headlines that reac... view full bio