User Experience Applied

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What You’ll Learn

This class is a practical jumpstart to grasp User Experience as defined and applied in the industry. It'll be relevant for:

  • Students coming into the working arena
  • Small business owners thinking about developing a digital experience
  • Design folks who are curious
  • Account folks in media agencies

These audience personas are, of course, by no way exhaustive. If you've not been to the far west of midtown Manhattan, the class is a good excuse to swing over. Besides, there's a decent pub (with wifi) near us for post class discussion. 

What will you learn?
Class format is informally paced into three sections: 

  1. Theory
  2. Practice
  3. Conversation

The first is the theoretical bit around UX defintions as a developing multi-faceted discipline with general principles, and a projection into where the practice is heading. The second part's grounded in industry case examples to show process, challenges, and developments in the field. The third part is the fun, conversational bit with an open discussion on techniques and Q&A from the class. At the end of the class, you'll walk away with:

  • A working knowledge of User Experience
  • How companies - big and small- deploy User Experience
  • Insights on toolkits used in the industry
  • A good rooftop view of the Hudson (after class)
*Ogilvy will donate all proceeds from this class to charity.*
Beginner Level
About Your Teacher
Hae-Yin Loke · Executive Dir., User Experience Group, OgilvyOne

I manage the operations of the User Experience group in Ogilvy New York with service to North America network’s creative team. The UX group is a multidisciplinary unit with Information Architects and Interaction Designers, Content Strategists and Planners, Usability Analysts, as well as Business Analysts.

Over the last ten years, I’ve helped design solutions for clients including American Express, Continental Airlines, DuPont, IBM, J&J, Metlife, Motorola, Time Warner Cable, and Unilever.  

I’m a certifiably decent Usability Analyst (HFI), a member of the Association for Computing Machinery (ACM) and Usability Professionals Association (UPA). My background is in film and social studies at Goldsmiths’ College, University of London, with also a keen interest in field and media research while at the London School of Economics. Additionally, More details at: http://www.linkedin.com/in/hyloke 

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