Uncover the Key Insights that Lead to Startup Traction

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What You’ll Learn

Do you have a startup that's trying to get customers and traction?

  • You've probably spammed your facebook friends and email contacts to get them to sign up for your product, and used their emails as customer validation.

  • You've probably sent out surveys, and used those answers as validation to drive your new direction.

  • You're probably scratching your head, wondering, "Well, why aren't these people coming back?"
How does this class help?

Proper customer development is the crucial foundation to building a strong, iterative startup that runs in the right direction. Yet customer development is one of the trickiest techniques to master. I've seen many entrepreneurs screw up, come back with bad data, and run their startup in the wrong direction, wasting more time and money.

Don't let that be you. 
 
In this class, you will learn crucial and actionable skills to:

  • Identify the golden nuggets in your customer feedback.

  • Turn that into actionable next steps and a clear direction for your startup.

  • Differentiate true customer validation from "I'm just trying to be nice, so I'll say yes."

  • Avoid the potholes of false data that lead you running in the wrong direction, wasting more time and money.

This class is very hands-on, with exercises and thorough feedback from the instructor to improve your technique. You MUST have a startup idea or an existing startup you can apply the exercises to.

Save yourself the pain that many entrepreneurs realize too late. Learn this technique early. 

First 5 students get 10% off. Use: FIRST5

Beginner Level
About Your Teacher
Grace Ng · Design Lead, Lean Startup Machine

Grace Ng is a two-time founder and realized the vital importance of mastering proper customer development techniques after her first painful startup failure. She practiced the technique on her second startup and realized, soon enough, it wasn't going in a viable direction, so quickly pulled the plug to save from wasting more effort.

Unfortunately, the other startups working on the same idea weren't so lucky. They just laid off their whole team and called it quits, after a 3 year run. 

Date & Time

19

Fri, Oct 19th, 2012

5:45 pm – 7:15 pm EDT

Alley NYC

500 7th Ave

New York, NY

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3 / 8 Students

  • Sam Hysell

  • Adam Berk

  • Drew Nagda

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Entrepreneurship

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