UX for Founders: Designing for the Right Customer (LEAN 224)

Classroom

You're working on your product and getting feedback from people about your idea and/or site. But you are getting conflicting/mixed feedback, feature requests, subjective likes and dislikes, from so many people and you don't know who to listen to!

This class will help you explore and identify who you should be designing for and who your target customers are. Followed by another exercise to construct a set of interview questions that will generate actionable insights to improve your product. These content application exercises are designed for you to leave with actionable self-realizations of how the process applies to your life.

Who it's for. This is the first step to creating great products and user experiences.

You will leave this class knowing:

The initial persona of your target user
How to validate your personas
The actual tactics you should use during a live customer interview
Identifying the right user to design for as you build out your business

You will also be introduced to the process we've used at Lean Startup Machine that have helped over 1,000 entrepreneurs think through this early-stage UX challenge.

If you are new to UX, taking our class Introduction to UX for Startup Founders is highly recommended.

Please be sure to read the testimonials from the previous classes, including:

Scott Harris said “I can't express how great this class was. An insightful intro followed by our projects analyzed by a pro. If you're just starting, this class is a fast trac to the right path. If you've got a live product, you'll leave with a detailed list of specific, actionable UX improvements. If you're serious about what you're doing, take this class now. ”

Taught by Trevor Owens

CEO/Founder, Lean Startup Machine

Grace Ng is the Director of UX at Lean Startup Machine. Prior to joining, she founded, and failed, 2 startups and was a mobile UX designer at some of New York's top advertising agencies designing mobile interfaces for Crayola, Central Park, Chevron, Pfizer and MasterCard. She enjoys helping entrepre...view full bio