This is a good course for you if you have some graphic design foundation, but would like to strengthen your typography skills.
You'll learn how to choose fonts, mix fonts, the difference between display and text fonts, and how to compose typography for packaging, book covers, editorial, the web, the works.
Examples of past student work:
I'll show you basic type design lockups that you can apply to any project no matter what comes your way.
You'll be asked to recognize them and learn to create them. We'll do several a week for a number of sessions. We'll then move onto putting those lockups in context of overall pieces--packaging, editorial, posters, book covers, apps, etc.
We'll get into text type briefly in the final few weeks. You'll learn how to set beautiful paragraphs of text.
Since the number of weeks is short, it's a lot in a little time, it'll be fun and worth the commitment. There will be homework. Don’t overbook yourself! Our sessions will consist of in class demos and course work. Please bring laptops.
Please sign up with this link: http://skl.sh/15TCW7Z
You know Adobe Creative Suite and have had some experience doing graphic design, whether on the job, for friends and clients, or via vocational training. Typography is fundamental to great design. Whether you're in multi media, interactive, web, or print you need typography skills. I will help you! Bring a laptop to best take advantage of this course.
Genevieve has taught typography, portfolio, and editorial design at the School of Visual Arts in New York City for over twenty years. Many of her students have gone on to high profile careers in graphic design, including Pentagram, BBDO, Mother New York, R/GA, HUGE, Razorfish, Sapient Nitro, HBO, Comedy Central, Nikelodeon, MTV Networks, The New York Times, and Conde Naste (just to name a few). She is also the creative director and owner of Six Sisters Design, LLC, a multi-disciplinary design firm with clients such as the School of Visual Arts, Princeton University, The European Graduate School, and Girl Scouts of the USA.
Genevieve's personal career includes over 20 years of experience as an art director, including publications such as The New York Times, Time magazine, Rolling Stone, and The Boston Globe, among others. Her professional awards are numerous: most recently she won a Silver Clio award in 2012 for the SVA yearbook.
References (May 2013):
Genevieve Williams is an excellent instructor. I have taken several courses with her, both at the School of Visual Arts and as an independent instructor. Throughout these courses I saw marked improvement in the quality of my work. Many of the best pieces in my portfolio have arisen directly from the work I completed with her. She is a challenging and encouraging teacher and mentor. I am a much better designer for having worked with her. —Chris Beesley
I started taking classes with Gen in 2011. She goes above and beyond for every student in class and her passion for teaching and obsession with good design is evident in the attention that she gives the class as a whole and each individual student. She continues to be a major source of support and inspiration. Gen is AWESOME!
Genevieve is excellent at identifying your unique strengths and coaxing them to the fore of your work. Rather than telling you how to solve a design challenge, she points you to great resources and helps you find your own way. You'll have to put in a lot of effort, but you'll come away with work that is uniquely your own.
Genevieve has the attractive ability to teach without pointing and forcing. She gives you a hint, some direction, suggestions, and after while you notice how your work pops-up and shines. She has a very strong knowledge, very good eyes, and high taste. She is a very good teacher. I highly recommend her classes.
Gen is generous, smart, honest and intuitive about the peculiarities of each individual. As others have posted, she cares about her students above and beyond the typical professor. I did my best, most rigorous and creative work in her class.
Gen's wealth of experience and resources has helped to take my work to the next level. She takes as much time as is necessary to make sure your work is progressing and motivates you work through creative challenges to reach your goals. Gen is a mentor and friend who I highly recommend to serious design professionals looking to further their work.
Genevieve--Great! Dedicated, honest critiques. Will give you as much as you want, pushes you to find your own style. Cares about students, will go the extra mile (or 10). Amazing mentor, teacher, guide.
Gen is the reason I am at where I am now. I had her class in 2 yrs for type design and then portfolio. She inspired me to be an artist who can stand on his own ground. She has also been a very caring friend since I graduated SVA. Always thinking the world for me, and artistically inspires me to keep making new things. --Masa Nakamura
Jun 4 – Jul 23, 2013
8 Session Local Class