This session provides the tactics you need to build a following of key stakeholders, including customers, media professionals and brand advocates, and leverage those relationships to get your messages noticed in the constantly moving Twitter stream. Learn how to create engaging content, develop an authentic and transparent tone and generate compelling content that will capture the attention of your brand’s fans and attract new followers.
You'll also learn how to:
- Leverage search keywords and hashtags to find followers who will engage with your brand
- Use free or low-cost tools to build your Twitter following and monitor your audience
- Track media professionals and bloggers and target messages to them