You know about social media. You know that you've got to get on board with it for your organization, or for your own activist work. You may have a Twitter account, or a Facebook page—you may even use them regularly!—but you just don't have a sense of what’s what. Are some tools better than others? What exactly should I share? How do I convince others in my organization that it’s worth it? And, perhaps, most importantly: how the hell do I know if it's working?!
In this intensive workshop, we'll start with the culture and politics of social media (and why that's critical to understand), and then move quickly into the essential elements of a social media strategy. We’ll cover tools to manage your presences efficiently, and dig deep into metrics and analytics to keep your strategy on track.
Light snacks during the workshop, and resource materials afterwards, are provided.
This workshop is designed for people who work with social change movements, social entrepreneurship companies, non-profits, labor unions, and community organizations who want to know how and why to incorporate new tools into their practice.
Deanna Zandt is a media technologist and the author of Share This! How You Will Change the World with Social Networking (Berrett-Koehler, June 2010). She is a consultant to key progressive media and advocacy organizations, and her clients have included The Ford Foundation, The Daily Beast/Newsweek, and Jim Hightower’s Hightower Lowdown. She is contributor to Forbes.com via her ForbesWoman “Prospect: Tech” blog, and a social media advice contributor NPR’s flagship news program, “All Things Considered.” Zandt specializes in social media, is a leading expert in women and technology, and is a frequent guest on CNN International, BBC Radio, Fox News and more.
She works with groups to create and implement effective web strategies toward organizational goals of civic engagement and cultural agency, and uses her background in linguistics, advertising, telecommunications and finance to complement her technical expertise. She has spoken at a number of conferences, including TEDxBerlin, SXSW Interactive, Personal Democracy Forum, Netroots Nation, the National Conference on Media Reform, Facing Race, Web 2.0 Expo, Bioneers, America’s Future Now (formerly “Take Back America”), Women Action & The Media, and provides beginner and advanced workshops both online and in person.
In 2012, the Planned Parenthood Federation of America awarded Deanna their first-ever social media Maggie Award for Media Excellence for her work on the Planned Parenthood Saved Me Tumblr blog during the Susan G Komen crisis. Deanna was a fellow at American University’s Center for Social Media (2010-2011), and at the Progressive Women’s Voices program at the Women’s Media Center (2009). She also serves as a technology advisor to a number of organizations, including Feministing, The Girls & Boys Projects and Women Action & The Media. She is on the board of the Applied Research Center, a racial justice think tank and home for media and activism.
In addition to her technology work, Deanna writes and illustrates graphic stories and comics, and volunteers with dog rescue organization Rat Terrier ResQ.
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