Learn How to Get People to Love You
There are two things you should know about marketing.
1) All marketing is getting people to love you or love what you do.
2) Everything you do is marketing.
PURA Marketing is hosting a workshop on The Unbreakable Rules of Marketing™ in New York on August 10th. These are the 9 1/2 rules that will help you create marketing strategies that will get people to love you, or love what you do.
Date: Friday, August 10th, 2012
Location: 1515 Broadway, New York, NY 10036 (Viacom Building)
Register below. Lunch/snacks included
This full-day workshop is fun, engaging and interactive. You will leave with strategies that will make all the difference in whether your marketing tactics are successful. Find out which rules you are already obeying, and which ones you’re breaking―to your peril.
Here are just three of the Rules you’ll learn about:
Rule #2: Perception is Reality
What people believe about you is true. Or, at least true for them. You need to understand how to change what they think they know about your company, products or services.
Rule #7: Emotions Rule the World
Once you realize that decisions are made on an emotional level, you’ll begin to learn how to appeal to the right emotions to get people to love you.
Rule #9: Everything is Marketing
Every single impression you or your company make on the world is marketing. It’s not just your ads. The more you realize that everything you do is marketing, the better you can control what people actually think of you.
This workshop covers the foundational rules of creative marketing. It's actually applicable to all levels.
Cathey Armillas / Non-Traditional Marketing Strategist
When companies need to reach people in unique ways, they call on Cathey Armillas. She has been notorious for creating wildly successful marketing strategies. She runs PURA Marketing and is the author of the book The Unbreakable Rules of Marketing: 9 ½ Ways to Get People to Love You.
Cathey’s use of the Unbreakable Rules of Marketing has helped reach millions of people and quadrupled her clients’ sales. In one example, she created a viral marketing campaign for a client by shredding items such as soccer balls, torpedoes, even a Volkswagen, and posting videos of them online. It landed the client on the David Letterman Show, CNN, CNBC, the Discovery Channel and many other national TV shows; as well as netting them $25 million dollars in additional revenue in the first year it ran.
Cathey’s mission is to teach people the unbreakable rules of marketing so they can use them in their efforts to get people to love them, and love what they do.
Fri, Aug 10th, 2012
9:00 am – 4:00 pm EDT