In this class, I will fill your tool kit with basic social media and digital marketing techniques and technologies so that you can be empowered. This course will focus on different intersections of technology and higher education by examining what’s going on right now on college campuses across the country and around the globe. I will touch on subjects like apps, social media and tech tools for the classroom. I will provide the classroom with best practices and learning materials that you can bring back to their institutions.

Whether you are a higher education professional, a faculty member, an adjunct or a student leader, this course is designed to empower you so that you can understand changing technology and trends in order to find what tools can enhance your professional and academic life.

By the end of this class you will have learned the basics of social media within the landscape of higher education along with some new tools and tricks that will set you apart from your peers.

What Will Be Covered:

• Overview of the social media landscape in higher education
• Apps and Mobile websites
• Emerging Trends: Distance learning & technology
• Incorporating technology and social media into the classroom