Your portfolio needs to invite attention and consideration - and it needs to open doors, start conversations, and most importantly, distinguish you from all the other candidates - because as an account planner or brand strategist, you will be hired and paid for your POV. How do you make a portfolio that is specific without being limiting,  personal without being self-indulgent, and impressive without seeming braggy? We'll discuss how and try out some exercises, everything from simple do's and dont's to exploratory "what ifs" and concrete ways to make your book inviting, relevant, and specific. 

This class may be for you if you are:

• looking to break into planning or brand strategy in an advertising agency
• about to graduate from a program and putting your book together

Class location:

351 California Street, Suite 1450 (right on the corner of California and Sansome streets).