Start learning and discover unique classes in your city.

Thanks! We’ll send you some awesome classes in your city soon.

In the mean time, complete your account to build your learning profile and join the community.

Complete Account →
Internet & Media

The Church, Evangelization, and the Digital Continent

Students 0/15

Be the first to enroll in this class.

About this Class

The Catholic Church in America boasts 70+ million members. We're the largest single religious family in America. Yet fewer than 25 percent attend Mass. And among millennials, attendance falls to fewer than 15 percent.

Without the success of the new evangelization called for by Pope Benedict XVI, these numerical realities portend a dismal non-future for the American Church, and specifically, the health of local parishes.

In a digital, mobile age parish leaders must be alive in the lives of their people. And those lives are lived in both physical and digital spaces.

If young Catholics prize Facebook over faith, it's at least in part because Facebook is present where they live their lives, and too often, the voice of the faithful is not.

This five session course is a digital acceleration program for church leaders looking to embrace digital media to streamline parish services, evangelize their communities, and plant a firm foot on the digital continent.

Course Overview
Week 1 (01/10/12): The Parish Website as Transparent, Clear & Uncluttered
Week 2 (01/17/12): Incorporating New Media for a Mobile and Social Parish
Week 3 (01/24/12): The Paperless Parish & Opportunities for Revenue
Week 4 (01/31/12): Fostering Permanence through an Ephemeral Medium
Week 5 (02/07/12): Approaches to Deploying New Media at the Parish

A Sampling of What You Will Learn
• Why crafting a narrative for your parish is the most vital challenge
• Which digital tools can foster transparency and communication
• How to live broadcast Masses and events online, for free.
• How to convert to a paperless parish
• What youth groups can do (in one step) to improve event attendance
• Case studies in good v. bad websites, deploying mobile tools, etc.

Tom’s Credentials

I founded MyCatholicSite.com, a flat-rate solution for Catholic churches and schools delivering refreshingly simple, beautiful sites. In August 2011, I wrote "A Digital Strategy for American Catholic Dioceses" at The Huffington Post, calling for the creation of digital strategists at dioceses, and digital service directors at parishes.