The Business of Health: Your Patients as VIP Customers

Classroom

As the cost of healthcare continues to skyrocket, opportunities exist for smart teams to help redefine the relationship between healthcare-providers and their patients - a relationship in which patients are once again treated as important customers.

How can we build a healthcare system that rewards creativity and innovation? What are the tools that already exist for making healthcare affordable and accesible? What needs to be built (and who is working on it)? Who are the entrenched interests in the industry, and who are the disruptive upstarts?

Whether you're the doctor, the patient, or the middleman who makes all the wheels turn, come learn about the present state of health, and discuss the future we can build together.

Students are encouraged to come prepared to contribute topics for discussion and be active participatns in the conversation.

Taught by Jay Parkinson

Jay Parkinson is a pediatrician and preventive medicine specialist with a masters in public health from Johns Hopkins. After completing residency, he started a practice for his neighborhood of Williamsburg, Brooklyn in September 2007, using easily available tools like email, IM, PayPal and videocha...view full bio