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Marketing & Sales

The Art of the Cold Call

Beginner LevelStudy Session

Students 13/16

About this Class

Over 180 Students and 50 Endorsers can't be wrong...

As mentioned in Inc Magazine October 2011 issue.

There are people out there who want what you are selling. Who will give you their money if only they knew you existed. But they don't.

For a struggling start up like yours, there is only one way to get to the right person. Pick up the phone.

This class will turn you into a revenue generating, phone wielding master.

Cold Calling is a deeply psychological exercise. We'll start with a brainstorm. Why does cold calling suck? What do you feel when you get that call? when you make one? We'll tackle these issues so that you can build up your confidence and deliver a flawless call.

Then we'll get strategic. We'll review how to call into large companies, cold emailing, the art of the voicemail. You'll learn how to to explore every nook and cranny on the internet in order to find that elusive lead.

And finally, you'll get the tools to make your own calls. Cold calling is personal, and everybody needs to find her own style.

If you are still on the fence - send me an email at Georges dot Janin at Gmail dot com.

I am excited to announce that on May 22nd I'll be teaching my class right after  The Art of Less Doing , taught by  the most excellent Ari Meisel. His class is a must for anyone looking to optimize their productivity. This is the perfect opportunity to get access to two of the most successful Skillshare classes back to back. And as a sweetner, I'll send you a $10 discount coupon for his class once you sign up. 

Prerequisites

This class is geared towards entrepreneurs and freelancers.

Georges’ Credentials

I have made thousands of cold calls. During most of 2007, I sat in a small office in midtown alone and called on behalf of a small European ad tech company. That company has grown to manage some of the largest brands in the country. Originally from France, I went to college in the US and lived extensively in Latin America. I am currently a headhunter with Dave Partners, a boutique agency that works exclusively with startups in NYC. I continue to cold call.

 

Student Endorsements

“I'm new to the cold call. I know how I think and react when I receive a cold call, so actually making the calls didn't seem very appealing! Georges taught us how to approach them in a different way, which is what I was looking for. One thing that seemed obvious once he talked about it was that you should know what your goal for the first call is. It doesn't have to be the ultimate goal of making a sale (in my case) - it can be a meeting, a follow-up call, an email...or even just gathering information from a potential client about their needs. The decision to work together doesn't have to be completely up to the person on the other end - you have a say too! I left with a few key ideas that made the idea of cold calling seem less intimidating and, believe it or not, more fun! I was happy to have attended the class and look forward to putting some of George's ideas into action.”
Hilary McHone