The ABCs of Pinterest

By ·Food & Wine Studies Professional

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"If you liked it, then you should have put a pin on it"

What is this thing called Pinterest? In short, it is an online pinboard to organize and share things. Use it to save recipes, collect images to plan a trip, or build your brand. Pinterest is the electronic version of a portfolio, an inspiration board, or a holiday/birthday wish list.

The site's popularity has garnered a lot of press especially since it surged past 10 million unique visitors last month. TechCrunch named Pinterest the best new start-up of 2011, and TIME Magazine placed the site on it's 50 best websites of 2011.

Pinterest can also help small and large businesses promote their brand. Here's a recent article from BostInno highlighting how the site has helped a local Boston business.

In this class, we will discuss:

-how to set-up a Pinterest account
-how to pin
-general "rules" and terms
-how to get viewers to pin your content
-your questions and experiences with Pinterest

To participate in this class, have a laptop, a Pinterest account (or if your don’t have one, I can send you an invite prior to the class), and lots of great ideas!

Project Guide by Emily Olson

Food & Wine Studies Professional

*I use Pinterest to organize recipes and restaurants as well as boards for cookbook authors. I'm sharing what I have learned with beginning pinners and to those who have yet to pin.*

Emily Olson is finishing her Master's in Liberal Arts in Gastronomy at Boston University.

After studying marketing ...

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