Knowing your target audience and having a customer driven decision making process is one of the most important steps in achieving product/market fit in a startup. But, it is often neglected in creating awesome products through customer development. Therefore, mapping out your users who exhibit similar behavioral patterns and motivations in their use of your product or service can be a very valuable exercise to optimize interaction design and user experience.
Pre-class Warm Up:
Class Format: Study session, which will be more focused on student-led collaboration. There will not be a teacher.