Straterday - a strategy workout for your mind

Classroom

What You’ll Learn

Class status: Straterday last happened at Grind on 11/10. If you have or know a venue, Straterday will happen again soon. In the meantime please join the discussions.

There's only one reason to do this class: in four hours you'll learn all you need to know about strategy and ideas.

Simple yet outlandish, right?

We'll start with a business problem, then we'll:

Explore research techniques that unearth behavioral insights
Learn a fluff-free approach to strategy (or 'planning' if you're in advertising)
Play with tools that force ideas out of you
Orchestrate how those ideas come to life in the real world
Develop presentation planning techniques that set your ideas on fire

You want details? You'll mess with this sort of stuff:
Google tools. Keyword research. Useful social listening. Behavioral economics research. Personas. Purpose. Experience plans. Creativity techniques and tools. Communications planning. Presentation planning.

We'll touch on some of the concepts in this article 'How to do account planning - a simple approach' and this Skillshare class, 'How to explain an idea'.

Intermediate Level

About Your Teacher See Full Bio

Mark Pollard · VP Brand Strategy, Big Spaceship

VP Brand Strategy, Big Spaceship. Reformed publisher of globally distributed hip hop magazine, Stealth. TEDx and Ignite presenter. Adnews Top 40 under 40. One of Sydney's top 100 Creative Catalysts (government initiative). To read more, visit www.markpollard.net.