As Head of Marketing at TaskRabbit, I've helped build and scale a marketing strategy on a very limited budget. To do so, I've applied many of Eric Ries' lean start-up principles - which are typically associated with product development - to the marketing organization.
In this class, you'll learn how to adapt lean start-up strategies to build and implement a marketing strategy for your own business. You will walk away with a lean marketing strategy and some key tactics for your own business or brand.
You’ll get there by focusing on some marketing essentials, including:
You'll also spend some time looking at specific marketing tactics and channels as well as the key things to consider and common pitfalls. Importantly, you'll learn how to test marketing tactics and iterate quickly to determine the most appropriate and effective marketing channels to focus on and invest in - the premise of Ries' lean tactics.
Jamie manages TaskRabbit's marketing organization, including brand strategy and development, customer acquisition, PR, online marketing, social media, design, and content. Before joining TaskRabbit, Jamie was responsible for marketing at Humedica, a venture-backed healthcare data analytics company.
Prior to Humedica, Jamie worked at Johnson & Johnson in several different roles, including Business Development, Strategic Planning, Marketing and Sales. Jamie received her MBA from Harvard and her undergraduate degree from the University of Pennsylvania.
Fri, May 24th, 2013