Quick! What does your company do when the CEO is arrested and it becomes a news item that's being shared on Twitter?
How do you handle an employee who was fired and is now complaining about that on your company Facebook Page?
What are the immediate responses that the individual responsible for your social media accounts can send when there may be a large scale product failure?
Most companies are now either using social media or plan to do so in the next 12 months. After consulting and working for a number of companies, including 7 $100M+ brands, I know that there are 10 distinct types of emergencies that businesses can face that will require coordinated, quick and appropriate responses. In this class I plan on teaching you what exactly they are, how to plan for each type and how to pick up the pieces quickly when everything goes wrong.
You will not need to bring any specific materials or tools but you may want to bring something to take notes with while I lecture. After the completion of the lecture, a question and answer session will occur where I will answer your specific questions about your business and how I might handle those situations.
Update 6/22: I'm looking at finalizing the lecture materials over the next 8 weeks and likely will be figuring out a location, date and time shortly afterward.
Update 7/18: As you can now see, a location has been secured and the course materials have been set. Sign up now! There will be an added bonus that will be reveiled only at the end of the course for those attendees and I promise, you won't want to miss it.
Kade Dworkin has worked with 7 different $100M+ brands including PepsiCo, Cap'n Crunch and Caesars Entertainment helping them leverage social media to achieve business objectives. One way that Kade has set himself apart from the typical social media consultant is through the creation of "Social Media Emergency Response Plans." These plans have helped greatly in getting companies through some incredibly awkward social media situations and by working through what happens when things go wrong it clearly defines how things should happen normally. "Be prepared" may be the Boy Scouts motto but in social media for your business you have better be ready for anything to happen.