Students will learn the basics of the Twitter interface as well as the most advanced audience targeting and messaging tools on the planet. Successful social media advocacy and political organizing is, first and foremost, about building an audience. No social medium allows individuals to do that more effectively than Twitter. The reason is that Twitter's open API policy has allowed developers to create hundreds of tools that make it possible to attract enormous followings without advertising. The trick is knowing which tools to use and in what combination to develop an effective broadcast network that will reach millions of users with your message.