To many, footwear is purely of utilitarian value, forming a sliver of comfort and protection between body and terrain. To an increasing number of collectors and consumers, however, sneakers warrant week long camp-outs for limited edition releases, exorbitant secondary market values, and entire online communities dedicated solely to, well, soles.
Regardless of where one falls on this spectrum, the shoes we lace up display narratives of our past and present, interests and allegiances, personalities and preferences.
Since the beginning of the 20th century, sneakers have become artifacts of societal shifts, reflecting social revolution in the 60s, punk rock rebellion of the 70s, and hip hop identity of the 80s, to name a few.
Sneakers are a consumable aesthetic representation of culture, and their value as a medium for communication transcends the leather, mesh, and rubber of which they are comprised.
Over the span of several Skillshare sessions, Sneakerology will examine sneaker culture and the footwear industry from a variety of lenses, including the historical roots of brands, the ties between hip hop, basketball, and kicks, sneakers’ involvement in social movements, impact and legacy of Air Jordan, iconic and effective marketing campaigns, footwear design and production, innovative technology and engineering, and much more.
Up first, Session I, A History of Sneakers: From Chucks to Cha-Ching
Join us as we delve into a timeline of the sneaker industry and highlight incidents of resourcefulness, entrepreneurial ingenuity, innovation, and the perfect storm known as Air.
Founder, Sneakerology and vitaminTHICK