SEO for Smarties: How to Rank in Google Search & Build Link Juice

Classroom

What You’ll Learn

Learn about SEO and make the world a better, smarter, more diverse place.

About the Charity
Athena Collaborative Group supports women and girls seeking to establish careers in Science, Technology, Engineering and Math (STEM). I volunteered for the organization through Catchafire in 2011.

The Power of Link Juice
Much of the content that is published and many of the links that are created every day are not optimized, this class will address that. Anyone can learn SEO and everyone will benefit from it. Whether starting a blog for business or personal reasons, launching a new website or mini-site, SEO goes a long way!

Outline for the Course

best practices for various web platforms
penalties to avoid
an actual keyword optimization exercise
optimizing our press releases
prioritizing our most important webpages
creating a timeline for modifications
dozens of takeaways and improvements that can be made right away

Preparing for Class
Feel free to use the Skillshare Ask A Question feature to send information on your current website(s). This will help me in preparing in-class examples. A laptop is recommended but not required. Make sure to bring something to take notes.

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About the Venue
WHITE WAVE is a Brooklyn based dance company and performing arts venue. Dance festivals are presented several times a year, and the majority of performances are free to the public.

Beginner Level

About Your Teacher See Full Bio

Judi Huck · online/offline community builder

Search engine optimization (SEO) was one of *Producteev's core strategies and strengths. We climbed to the #1 rank under certain keyword searches, including "task management" on Google. I shadowed under a true SEO master and helped to publish optimized content.

*In November 2012, Producteev announced it was acquired by Jive Software.