Rock Poster Design: From Concept Development to Execution

By ·Design + Illustration

Class Project
Design Your Own Concert or Event Poster

Ever fallen in love with a concert poster for a band you didn't even know?

This class will take you through the entire process of designing a poster for a concert, movie, or other event. This class is perfect for aspiring designers looking to add a poster design to their portfolio or expand their knowledge of translating ideas from mind to paper to computer. This class will also be a good opportunity to receive feedback throughout the design process.


We're DKNG, a full-service graphic design studio with an emphasis in the entertainment industry. We've designed award-winning posters for Dave Matthews Band, Jack White, Explosions in the Sky, The Black Keys, and more. In this class, we'll let you in on the same workflow that we use for our own design projects.

You'll start by selecting a subject for you poster design (can be a real event or let your imagination run wild). We'll then take you through our process of brainstorming and solidifying 2-3 solid ideas that will make it to the sketch phase. Based on sketches, you'll select a final concept and design for your poster and get work. Based on your chosen style, you'll have the option to jump right into the computer or begin illustrating on paper. You'll share your final design (or design in progress) to receive feedback from your peers.

We'll also be sharing design resources and provide examples from our own portfolio as well as cover how client feedback can make or break your project and how to keep your design on track.

  • Beginner Difficulty
  • 341
    Student Projects Submitted
Project Guide by DKNG Studios

Design + Illustration

DKNG is a full service graphic design studio with a focus on the entertainment industry. We work directly with bands, venues, promoters and a range of independent and corporate clients.

Dan Kuhlken and Nathan Goldman were both drawn to music and design at an early age, but didn’t combine their tale...

97% Positive Reviews (75 Reviews)

    At a Glance

    • Self-Paced Online Class

    • Project Guide

    • 5 Video Lessons

    • 1,000+ Students

    • 97% Positive Reviews (75)