Product Management for Startups

Classroom

What You’ll Learn

The role and responsibilities of a Product Manager are essential for translating product vision into execution.

Come learn what exactly a Product Manager does and how he/she helps define and manage beautiful products that provide amazing experiences for customers and users. The content of this course will be applicable whether you're a founder acting as the first Product Manager or you're the first Product Manager hired at a growing startup. Specific topics covered are:

Role of Product Manager

Founder as Product Manager
The first product manager hire
Building a product team

Product Requirements

Wireframes, hi-fi mocks, requirement docs
Project Management and brainstorming tools

Interaction design
Learning CSS/HTML

Roadmap & Prioritization

Tracking priorities & product roadmap
Defining a minimum viable product
Limiting what you're building and when to fill in the gaps
New features vs. improving new ones

Analytics & User Feedback

Running a user feedback session
Analyzing funnels & cohorts
Learning SQL, xpath, etc.

Note: All proceeds will be donated to Raise Cache, a benefit fashion show on November 17th to celebrate NY tech and raise $100,000 for HackNY. Help celebrate NYC as the epicenter of Tech, fashion, art, culture and music while fostering the next generation of innovators.

About Your Teacher See Full Bio

David Whittemore · Co-Founder at Clothes Horse

David is the co-founder of Clothes Horse and previously started a custom clothing company, V Bespoke. Prior to that, he was the Senior Product Manager at On Deck Capital and was a Product Manager at Monitor110 . He is also the president of the Columbia Venture Community and the New York Venture Community.

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Past Classes

Tue, Nov 1st, 2011