Investment in design is at an all-time high, and as designers we're increasingly finding ourselves in leadership positions. We have the opportunity to create change at a massive scale, but to get there we must learn to expand the scope of our concerns, and reexamine how we spend our energy.

In Principles of Product Design, I'll look at what differentiates product thinking from traditional experience design, and how the two fields work together. I will focus on how to think about design, not what to think.