Social Media Networks, because they are built on the collective participation of individuals, can only be effectively guided by means of a researched and learned understanding of social psychology. It is the products designer's job to understand how social media ecosystems are likely to evolve, given the interaction of the application constraints with users -- each of which with their own goals, prejudices, social ties, needs for sociality and irrational decision-making.
Design choices affecting application design, functions, and features can only steer individual and aggregate participation within the social network. This class will begin with the basics of social psychology as it pertains to social media and networking sites and give a brief overview of identity creation in the context of social networking theory.
We will discuss design patterns in social media site architecture and their impact on human behavior, and why designs and product owners engaged in building social networking ecosystems must leverage sociology, social network analysis, and behavioral economics to ensure their social media site is design for conversation and engagement.
NOTE: This class isn't just theory, it's theory applied to practice. This means there will be a design challenge which starts in the first session, and carries through the remaining 4 workshops. We will use various UX activities and methods to brainstorm, sketch, critique and validate concepts in a team setting.
Will Evans is a leader in the User Experience (UX) and design thinking communities. He is fascinated by complexity theory, Lean, Kanban, and AgileUX. Previously, he was the Manager, Experience Design for TheLadders in New York City. He has over 15 years industry experience in interaction design, information architecture, and user experience strategy. His experiences includes directing UX for social network analytics & terrorism modeling at AIR Worldwide, UX Architect for social media site Gather.com, and UX Architect for travel search engine Kayak.com.
He worked at Lotus/IBM where he was the senior information architect, and for Curl - a DARPA-funded MIT project when he was at the MIT Laboratory for Computer Science.
Will's work in research and design has been featured in numerous publications including Business Week, The Economist, Business Insider, Fast Company, Time Magazine, Fortune, MSNBC, Fox Business and the Wall Street Journal.
His passions include design and critical theory, postmodernism, information visualization, cooking, psychology, neuroscience, art, and wine. He lives in New York, NY, drinks far too much coffee, and wears only black. He is Co-Chair for the AgileUX NYC conference, and was Design Co-Chair for the IxDA Interaction10 conference in Savannah, Georgia in February, 2010. He also served on the board of directors of the Information Architecture Institute leading marketing and events.