Pinning With Purpose: Telling Your Story On Pinterest

What You’ll Do

Project: Build a pinboard that creates your brand’s visual narrative.

What You’ll Learn

Learn how to use Pinterest to effectively tell your brand’s story. Leave this class with a perfected Pinterest board that expresses what your brand is about - whether personal or professional.

I have a following of nearly 1.5 million on Pinterest and have worked with brands from Calypso St. Barth, Art.com and Le Bunny Bleu, to Glamour Magazine, Vera Wang, and Zales. I am also a former small business owner who successfully landed my e-commerce site in publications such as DailyCandy, Lucky and Real Simple Magazine. Accomplishing all of this from the comforts of my home office, I know the ins and outs of utilizing social media sites like Pinterest to get you and your brand noticed.

You’ll learn how to:

Utilize the power of your pinboard to create a strong brand “story” and promote your brand
Identify and clearly articulate who your target audience is in order to find your Pinterest community
Source “pin-worthy” and “repinnable” imagery
Write the copy that enhances your imagery and story

You’ll learn all these skills by creating, perfecting, and managing your own Pinterest pinboard. We’ll work collaboratively to give each other feedback, suggestions and high-fives on our pinboards throughout class - in the online Classroom and in offline, local workshops.

Beginner Level

About Your Teacher See Full Bio

I have a following of nearly 1.5 million on Pinterest. I've been named a "Pinner to Follow" by The Business Insider, The Huffington Post Tech, Mashable, The Next Web, The International Business Times, The Daily Dot, Refinery29, CNN Espanol, The Chicago Tribune, and The Sydney Morning Herald. I was also featured in Grazia Magazine Australia and named as the first ever Pinterest " Fashion Brand Ambassador" by Yahoo News. Brands that I've worked with on Pinterest include Calypso St. Barth, Art.com, Le Bunny Bleu, Glamour Magazine, Vera Wang, and Zales.

I am also a former small business owner who successfully landed my e-commerce site in publications such as DailyCandy, Lucky and Real Simple Magazine. Accomplishing all of this from the comforts of my home office, I know the ins and outs of utilizing social media sites like Pinterest to get you and your brand noticed.

Check out my pinboard here!