You are spending money and effort on driving visitors to your pages, but are they converting? Or have you built a landing page MVP and you are not getting subscriptions, signups, or orders?
There are no mandatory pre-requisites, but this material is best learned when you have a project you are currently working on, or recently worked on. Your current project can be in the wireframe phase.
We limit the class to 6 attendees, so that we will be able to analyze and provide recommendations for each student's project.
Please be sure to read the testimonials from the previous classes, including:
The class is held at The Hatchery, home to early companies needing shared space, growing companies needing dedicated space, and an accelerator program for those just getting started. To apply, visit http://500.hatchery.vc/
It is suggested that you take Persuasive Design for Conversion (LEAN 204) or at least review the slides (http://j.mp/LoupAe)
Boris Grinkot has taught conversion optimization to thousands of marketers through full-day workshops, speaking engagements, and webinars. His work with Fortune 500 and international clients has included design of experiments and optimization of consumer banking, telecom, software, tax services, publishing, magic (yes!), heavy industrial, and many other B2B and B2C websites.
He led conversion optimization projects each generating tens of millions of dollars, and has been a regular contributor to the MarketingExperiments Quarterly Research Journal. In 2011, he completed MarketingSherpa’s inaugural Landing Page Optimization Benchmark Report and in 2012 he was awarded eConsultancy's Digital Vision grant for a conversion optimization research model.
Lean Startup Machine, on the other hand, has hosted nearly 50 workshops and helped over 1500 innovators by spreading and teaching the Lean methodology in an experiential format.
Fri, May 25th, 2012
6:30 pm – 8:00 pm EDT