Paid Search Marketing Bootcamp: AdWords 101

Why: Online presence is no longer to be ignored. People search online for your business to find reviews, testimonials, product information and more. It is essential to join the playground and learn what Search Engine Marketing can do for you. If you are interested in the field and want to learn how it works, this is the class for you! I will walk you through the setup, campaign management, strategy and brief reporting analysis.

During the class, I will introduce the most dominant paid search marketing platform, Google AdWords from the basic setup, billing requirement, and some tips that would lead you to the right direction to advertise effectively online.

Then, I will share with you my experience working on campaigns and answer some of your questions regarding search marketing.

Goals: To help you understand how paid search marketing works and get your started in this hot industry.

Taught by Athena Chang

Search Engine Marketing Manager

Since 2005, I have been helping local businesses from vet, flower shops, car dealerships to restaurants build and succeed in search engine marketing. I am a Google AdWords certified professional and has been in the online advertising industry for over 6 years.