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Internet & Media

PR for Startups

Students 8/25

  • Tyler Young

  • Michael Karnjanaprakorn

  • Hugo Liu

  • Ovey Yeung

  • Ryan Bednar

  • Paul Molluzzo

  • Stephen Yang

  • Gita Sjahrir

About this Class

Join tech journalist Erica Swallow for an overview of how to interact with tech media as a startup. You'll learn the basics of PR for startups, including how to engage and build relationships with the media, how to craft a press release, top tips for writing an awesome email pitch, what "exclusive" and "embargo" mean, which assets are useful for journalists and what not to do. This class will also include a number of case studies from recent pitches that Erica has received. She will show you a behind-the-scenes look at how she was pitched and where each pitch led. Of course, questions are welcome, so bring your queries and a notebook for taking down your top learnings!

Erica’s Credentials

Erica Swallow is a journalist focusing on tech, travel and wine. Previously of social media juggernaut Mashable, Erica was pitched by thousands of startups and developed a taste for what works. Erica is currently pursuing her interests in travel and wine and freelances with Mashable, Pursuitist and other publications. She most recently founded City Winery's blog, where she is managing content for the 2011 harvest season. She has previously managed supported content with Mashable and helped develop and implement the social media marketing strategy for The New York Times. In 2008, she was chosen out of a pool of over 3,000 candidates to blog on CosmoGirl.com about her internship at Saatchi & Saatchi, where she managed a team to create an ad campaign for a non-profit of her choice. Erica is also an international speaker, having spoken at WOMMA Summit in Las Vegas, Social Marketers Summit in Prague and Social Media Brasil in São Paulo. Erica is a graduate of the NYU Stern Business School with a B.S. in International Business and Marketing. When she’s not tweeting and blogging, she enjoys the finer things in life: friends, food, wine, chocolate, traveling and dancing.

Student Endorsements

“Erica was a great teacher! Also very knowledgeable about PR from her experience at Mashable. Highly recommended. ”
Michael Karnjanaprakorn

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