Startup PR: Getting Press on a Tight Budget

Classroom

What You’ll Learn

Join tech journalist Erica Swallow for an overview of how to interact with journalists and ultimately gain press for your startup.

You'll learn the basics of PR for startups, including how to engage and build relationships with the media, how to craft an amazing pitch, what "exclusive" and "embargo" mean, which assets are useful for journalists, what not to do, and a boatload more.

This class will also include a number of case studies from recent pitches that Erica has received from fledgling startups. She will show you a behind-the-scenes look at how she was pitched and how each pitch panned out.

After taking this course, students should understand the basics of engaging the press and be on their way to coverage!

Beginner Level

About Your Teacher See Full Bio

Erica Swallow · Lover of life

Erica Swallow is a technology journalist and director of community at tech startup Contently. Previously of social media juggernaut Mashable, Erica was pitched by thousands of startups and developed a taste for what works.

Currently a contributor to Forbes, Mashable, and Entrepreneur, Erica continues to watch the startup PR scene, right from her inbox.

Previously, Erica managed supported content with Mashable and helped develop and implement the social media marketing strategy for The New York Times.

Erica is an international speaker, having most recently spoken at SXSW in Austin, WOMMA Summit in Las Vegas, Social Marketers Summit in Prague and Social Media Brasil in São Paulo.