Message Development and Delivery Workshop

This two-part workshop is designed to help you craft and deliver your message(s) clearly and concisely--whether it's a pitch to investors, a speech to community members, or an appeal to your roommate for why you should rescue a dog. We will begin with a review of the elements of good messaging, the common pitfalls, and the delivery techniques that maximize engagement and resonance and then dive into the workshop.

Effective presentation follows three steps:

Brainstorm in analog: identify your content
Plot your story: compartmentalize and order your content
Design and delivery: separate the verbal and visual and build engaging slides

In the first session, we'll work through steps 1 and 2, and in the second session, we'll focus on step 3. Students will bring an idea, a topic, an outline, draft, or any other material to serve as the foundation of their message, and we will workshop everything from key messages to the delivery.

In the first session, we will clarify the goals of your message, determine the key talking points, and craft an outline for the delivery. If you have data, we will review that and determine the best way to incorporate these findings into your message (hint: it's less than you probably think).

Students will then be asked to take their outline and create a first draft of a presentation between sessions.

In the second session, we will take that evolve that presentation to combines visual engagement and effective delivery. That presentation could be slides, or it could be a pamphlet, brochure, or other piece of collateral.

Please note: In the interest of privacy and protecting people's ideas, I will bring a non-disclosure agreement to these sessions.

Prerequisites

It's helpful, but not required, that you take my other class, Bullets are for the NRA: Making Great Presentations in PowerPoint, before this class. In that class, I cover basic presentation theory and design guidelines that we will put into practice during this course. Please note: It is not my intent to pigeonhole everyone into presenting their ideas in PowerPoint, but the fact remains that visual aids, particularly PowerPoint, remain extremely common companions in the world of messaging.

Taught by Adam Sigel

Clear and concise

During the day, I am a strategic communications consultant, working directly with CEOs and other executive managers on everything from investor relations to brand management to employee engagement. That means knowing what to say, how to say it, and to whom it needs to be said. (At night, I am, o...view full bio

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