“Distribution. Distribution. Distribution.” - Guy Kawasaki
This is your wake up call. Traditional marketing is dead. Finding growth and distribution for a new product is now one of the hardest parts of starting any company. With the rise of the social web and accessible platforms, growth hacking has become an effective and efficient alternative approach to “traditional” marketing.
In this course, I will teach you the basic framework of growth hacking and how to apply this framework to different verticals. I will cover:
At the end of this course, you will have a better grasp of the basics of growth hacking and how to implement them in your business. With distribution being the main challenge in today’s world, a growth hacker’s perspective is an invaluable tool in finding and growing your business.
Aaron Ginn is an entrepreneur and growth hacker. He was a healthcare investment banker and led the R&D team which served Fortune 500 clients. Also in Dallas, he created the largest tech entreprenurship society in North Texas. He then moved out to Silicon Valley and joined Simplee as lead growth hacker and head of marketing. Currently, he is a growth hacker for Mitt Romney for America.
You can follow his thoughts on marketing, startups, and life on www.aginnt.com
Thu, Aug 2nd, 2012
6:30 pm – 8:00 pm PDT