“Distribution. Distribution. Distribution.” - Guy Kawasaki

This is your wake up call. Traditional marketing is dead. Finding growth and distribution for a new product is now one of the hardest parts of starting any company. With the rise of the social web and accessible platforms, growth hacking has become an effective and efficient alternative approach to “traditional” marketing.

In this course, I will teach you the basic framework of growth hacking and how to apply this framework to different verticals. I will cover:

• What is growth hacking
• "Tools" of a growth hacker
• How to build a PPMM - a perpetuating product marketing machine
• The nature of pull vs. push marketing
• How to test distribution channels
• Examples of successful growth hacks

At the end of this course, you will have a better grasp of the basics of growth hacking and how to implement them in your business. With distribution being the main challenge in today’s world, a growth hacker’s perspective is an invaluable tool in finding and growing your business.