This class is aimed at anyone who’s ever had a great idea for an app, but feels a little lost taking their idea from a dream to reality. You don’t have to have a technical background; we’ll be diving into the concept and creation phase of product development, turning a vague idea into a fully fledged product story.
You’ll finish the class with a narrative that defines your product in terms you can use as a basis for execution and further development, and some real insights about your product and your target users—plus a process you can apply to any other idea or product.
Of course, if you do have a technical background this class can serve as a useful first step in defining what it is you are going to build, rather than diving into coding headfirst without a roadmap or destination!
If you don’t have an idea right now, don’t worry—we’ll be running through a sample idea "ChefsHelper" together in the class. This sample is a mobile app, but almost all the material works just as well for web apps, and a good deal of it translates even outside the ‘app’ bubble.
Jennie has been a product manager at Google for (nearly) the past three years. A British transplant in the SF Bay Area, she formerly ran her own startup in the UK, building FestBuzz—a crowdsourced, AI-powered guide to the largest arts festival on the planet. She has a passion for entrepreneurship and making dreams a reality, and is a fan of lean methodologies since time is everyone’s greatest asset. You’ll frequently find her at hackathons and Startup Weekends putting these ideas into practice, and drawing from her experience in gaming and improv to make the world a more fun place.
Tue, Jun 4th, 2013
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