"I've read your blog": How to produce compelling web content

This is a hands-on class covering how to create and distribute compelling web content that gets read. Whether you are looking to spread a message, establish though leadership or just bring more inbound visits to your website, this course will make you a stronger writer and marketer.

Topics covered:

Defining your target audience
Identifying your content goals
Strategies for generating content topics
Finding your writing voice/angle
How to actually get those words on the page
Blogging platforms
Making content go viral

Bring a notebook with you - this will be a working class where you will walk away with pages of notes and ideas you can apply immediately to your content strategy.

The official class is from 7:30 to 9:00pm but I will be around for at least 30 mins more to answer any additional questions.

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I've taught this class 2x now and found new opportunities to improve it each time. I really enjoy the opportunity to share my experiences and passion with other folks -- here's some of what they've said about the class"

"Jason has a really natural teaching style that makes even the most daunting task (like starting a blog from scratch) seem achievable."

"Talk about exceeding expectations! A great class (thank you, Jason!), well organized, well presented, with very actionable things you can do to make your blog interesting and followable. I highly recomend this class, and Jason as a teacher.”

“What a great class! Jason had us take a moment (at least three times) to jot down notes to solidify his blogging suggestions. This was incredibly valuable - you'd think he was a career teacher using such engaging teaching tools."

Prerequisites

Basic familiarity with the web, Wordpress, blogging, social media

Taught by Jason Shen

Co-Founder at Ridejoy

I'm the cofounder of Ridejoy, a Y Combinator backed collaborative consumption startup that helps friendly people share rides.

Growing up, I didn't like writing. I was never in a single honors English or History class and studied Biology in college where most of my writing was in the form of lab repo... view full bio