This class is an introduction to key concepts Lean Startup and Customer Development based on the content we've taught to over 2,500 entrepreneurs and corporate intrapreneurs.
With all of the hype surrounding Lean Startup methodologies, and all-star companies like Facebook, Dropbox, Etsy, and even Skillshare deploying lean processes, it's something any tech entrepreneur can't afford to pass up.
The Lean Startup methodology is focused on achieving results efficiently by leveraging the scientific method to achieve product-market fit. By creating a Minimum Viable Product, and constantly running tests to (in)validate assumptions, you will soon find youself en route to traction.
Boris Grinkot has been a speaker and an evangelist for a "culture of testing" among marketers and corporate executives for many years. His work with Fortune 500 and international clients has included design of experiments and conversion optimization for consumer banking, telecom, software, tax services, publishing, magic (yes!), heavy industrial, and many other B2B and B2C marketing efforts.
Shifting focus from marketing to product development, Boris is applying his measurement and experimentation expertise to product development as a core member of the Lean Startup Machine team, where he has mentored hundreds of entrepreneurs and corporate product developers on Lean Startup methodology and application. Boris has been a guest presenter at the University of Florida, Princeton, and NYU.
Lean Startup Machine is a for-profit social enterprise with the mission of advancing the science of entrepreneurship to better utilize human potential. We aim to bolster jobs through innovation and prevent the world’s smartest people from wasting time building things nobody wants.
Lean Startup Machine has taught over 2000 entrepreneurs and 500 startups the Lean development process in an experiential format.
Thu, Jun 21st, 2012
7:00 pm – 8:30 pm EDT