Course Description:
Overview: Companies recognize the power of word of mouth marketing as an effective and efficient way to get their brand name known and to attract new customers while rewarding their current customer base. In today’s world of marketing, within the era of broadband, nothing is more powerful for a brand that an individual’s endorsement and how that endorsement is spread virally. The power is in the hands of customers today, and companies that seize this opportunity succeed with new generations of consumers and fans.
Students will learn:
Why word of mouth strategies are just as important as word of mouth tactics
How to create effective buzz marketing campaigns
Digital word of mouth techniques and how to launch online/offline campaigns simultaneously
The power of word of mouth marketing as a discipline
Understanding of the power of the influencer and what makes successful influencer marketing
The power of the media and how to use it to your advantage via word of mouth campaigns
How to make marketing dollars work harder and increase budgets while providing measurements and ROI through looking at specific case studies
The power of bloggers and best practices to engage them
Students will leave the class learning real world case studies, and how to create their own campaigns for clients, brands, and products.
Growing up in a family where my dad was a copywriter, I always appreciated how brands communicated, especially since those commercials put food on my table. Today, there are multiple channels for brands to communicate on, and my classes, both at NYU and Skillshare, tell the story about how brands tel their stories. My classes are fun, interactive, are full of high profile case studies featuring fashion, sports, celebrities, and case studies on how brands have created buzz and eventually, become "cool." After teaching for 6 years at NYU, i realized my passion and where i can the most excitement is in teaching, and my students at NYU enjoyed my classes so much, i was asked to teach a second course on How to Use New Media. i cant wait to start teaching with the skillshare family and meet so many new students!
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