You're not effectively optimizing your marketing strategies until you're dexterous with cohort analysis. Cohort analysis is one of the most powerful tools for behavior measurement and enables marketers and other stakeholders to analyze groups of customers across a variety of "like" traits like when they joined and where they came from. In this survey course, I will walk you through a mock data dump to showcase best practices around scoring data and making it usable; from there, we'll conduct a sample cohort analysis the scrappy way - in Excel! I'll also highlight shortcuts and tricks that will have you drowning in a sea of actionable business insights. Not convinced? Read about how my student Kareem Mayan used his learnings from this class to reduce his business' cancellation rates by 87.5% (and congrats to Kareem on making #1 in Hacker News with this post!).
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Final Note: a working knowledge of Excel (pivot tables in particular) is very much recommended for this class. If you need help getting started there, I highly recommend Shir Aviv's Intro Excel and Pivot Table courses. To receive a $10 discount for either class, you can use the code CASSIE10 at checkout.
VP, Client Optimization & Analytics at Sailthru
Cassie Lancellotti-Young is VP Client Optimization & Analytics at Sailthru. Before joining Sailthru, where she works with top brands in e-commerce and publishing to improve the relevance of their marketing and increase their customer lifetime values. Before joining Sailthru, Cassie spent a year a... view full bio