How to explain an idea - a workout for your mind

Classroom

This class is for anyone in advertising, marketing or technology. It's for bloggers and writers. It's for start-ups.

It's for people in the business of working out ideas and then working out how to explain them.

It'll help you work out what your idea really is.
It'll help you make better presentations.
It'll help your ideas catch fire.

You'll leave with a thorough understanding of what an idea is, the distinction between an idea and an execution, writing idea names and loglines, the power of analogy, and a presentation planning structure.

This will be a 2-hour workout - not a talk. We will cover many of the principles in this article How to explain an idea - but we will cover them in doing, not talking.

Taught by Mark Pollard

VP Brand Strategy, Big Spaceship

VP Brand Strategy, Big Spaceship. Reformed publisher of globally distributed hip hop magazine, Stealth. Ignite presenter. Adnews Top 40 under 40. One of Sydney's top 100 Creative Catalysts (government initiative). To read more, visit www.markpollard.net.