Whether you are selling a product, service or meal, this class will focus on how to successfully run a groupon (or similar) ad, and not have a loss leader. I am never been a fan of investing a lot of money to make money, so I will teach you how to negotiate with your Groupon advocate as to be in the best possible position to not lose money, the ideal times to run a groupon, how to prepare your staff and/or company for the onslaught of clientele (including how to not let your Yelp review take a tumble) and [most importantly] how to retain the highest # of first time clients as possible - including how to identify the warmest leads.
I am the sole owner of 3 service based businesses in the residential repair business. It is not an industry that I thought i'd be in - Finance/Economics graduate and ex-investment banker - but as given me the opportunity to be an entrepreneur.
I have successfully sold 500+ appts via Groupon and similar platforms. I have never lost money on any appt and have successfully been able to drive my business to a 450% growth rate YTD due to retaining clients via the captive market that Groupon affords me. I have set revenue records as well as # of deals sold records for my respective companies and maintain 14% customer redemption percentage since my first ad.
Ransley has consulted three companies that have successfully run 3 Groupon-esque ads, 1 Gilt City ad, and 1 Thrillist ad.
www.busybeehousecleanersaz.com (equity owner)
www.phoenixrisingstars.com (equity owner)
www.ardenreed.com
Georges Janin
Hatchery .
Starting a Company: The Basics
Benish Shah
