How to Successfully Run a Daily Deal Site and Beat Groupon

By ·Propelling Internet Companies Through Rapid Growth

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Eric Yohay & Gabe Newman are pioneers of the daily deal industry.  With diverse backgrounds they both entered the industry at its infancy and played integral roles in growing BuyWithMe from 0 to over 5 million members--eventually selling the company to Gilt Groupe.  Gabe was responsible for overseeing sales and growing his team from a local player to a national powerhouse.  Eric ran the M&A group at Buywithme and oversaw all of its acquisitions. Eric has spoken to more then 75 companies in the space and has been exposed to more books than anyone else in the daily deal arena.

We have identified numerous proven strategies that have worked for other companies including:

1. Strategies for new customer acquisition

2. Strategies to maximize an efficient sales pipeline

3. Strategies to land top tier clients (deals)

4. Marketing portfolio strategy with benchmarks on each distribution channel

5. Strategies on how to differentiate your brand and maximize profitability

ALL with the goal of helping you run and operate your own daily deal site

The class runs an hour and a half with the last 30 minutes reserved for an interactive Q&A.  Please note, we cannot talk about any companies in particular, but will speak about the industry on an aggregate level. All experience levels welcome.

Prerequisites
basic knowledge of daily deal industry and social media strategies
Project Guide by Eric Yohay

Propelling Internet Companies Through Rapid Growth

Eric Yohay has extensive experience growing companies from inception to sale.  As the sixth employee on board, he has watched Buywithme, the third largest player in the daily deal space, raise over $40M and expand from 1 to 15 markets. He ran the M&A group reaching out to competitors and strategic ...