Peter LaMotte (@peterlamotte) is president of GeniusRocket (@geniusrocket), a creative video advertising firm with a pioneering crowdsourcing-based model. Peter has had a career focused on the leading edge of technology innovation. He has taught classes and seminars on innovation, crowdsourcing, social media, and advertising trends at Georgetown, George Mason and University of Maryland's Smith School of Business.

Alex Priest (@alexpriest) is the freshly hired director of marketing at GeniusRocket (@geniusrocket), and a recent graduate of American University. Alex has worked a wide variety of organizations—startup and otherwise—and, among other things, is responsible for founding and leading the first and largest student-organized Social Media Club in the country. A leader on digital literacy and how to build an online reputation, he's excited to share his knowledge and personal experience landing his startup job.