With so much noise online, it's essential that we invent a niche for ourselves and find fanatics of our products and services—those customers willing to spend $10, $200, or $20,000 on our offerings. I put this class together to help individuals and businesses become a BIG fish in their very own niche online. Whether you are a freelancer, solopreneur, startup owner, entrepreneur, or marketer, this class will help you build your army of followers who are ready and excited to buy from you.

After this class, you will be able to:

• grow your following online by making a few minor adjustments to your current practices
• tap into the value of word of mouth marketing by doing 4 things
• increase (my goal is to help you double!) the lifetime value of your customers

I will pull from real world examples and demonstrate how other brands and businesses have successfully grown their followings and extended the life of their customers online. Some of the topics include:

• How a grocery store doubled their revenue by putting their customers first
• How a New York-based brand created an entire new culture around its clothing
• How a business in Niagara Falls used a camera and Flickr account to get people all over the world buying their brand
• How all of these businesses (and yours) can double the value of their customers

What challenges have you been facing while building your brand and growing your business online? What is one short-term goal I can help you address?

Feel free to post a link to your site/blog/twitter in the comment section below + 1 goal I can help you address. And spread the love! Invite someone you think would benefit from the class, and I look forward to meeting you.

(Photo credit: djultraviolet on Flickr)