How to Get New Customers Using Facebook Timeline Pages for Brands:

Ten Things You Need to Know and Do Now to Succeed

Are you making the same mistake as the many entrepreneurs and organizations who were taken by suprise when all Facebook Fan Pages for Brands were automatically "refreshed" to the Timeline format on Friday, March 30th? You Can't Ignore This Change!

This new Timeline format requires a cover image that should represent your brand, and it has to comply with Facebook policies concerning special dimensions and content restrictions. The new format also introduces the concept of featured apps, which are apps that visitors to your page will see without having to click on anything else. And finally the new format requires you to add milestones to your business that reflects your experience and achievements.

Converting your Brand Fan Page to the Timeline format does not have to be a giant headache for you! And it doesn't have to be a horror movie. In fact, preliminary results already show increased user engagement for brands that made the switch. THIS IS AN OPPORTUNITY! But it requires you to embrace change and adapt. We can make that process painless.

Join Dwight Dunkley of Collaboration Consulting for a comprehensive and fun workshop (with integrated Q&A) where we will cover the Ten Things You Need to Know and Do Now to catch up with the new fan page format, and then speed ahead to higher profits and better fan engagement using the new features which Timeline places at your disposal.

In this workshop we will review:

• The key changes of the new format and how they actually make your fan page management easier
• Simple strategies you'll use create a killer cover image in less than 10 minutes
• Which apps are most likely to lead to new sales and new fans
• How to Use Analytics to Drive Your Content Strategy
• How to Peak at Your Competitors' Results and Shift Your Strategy
• How to Increase Likes Now that Fan Gates are Gone
• How to Use Contests to Get Your Fans to Syndicate Your Content
• How to Find Fans Who Are Actually Qualified Leads
• How to Craft a Compelling Content Strategy (often in just a few minutes a day), and
• What to Measure to Define Your Social Media Objectives and Determine Your Social Media Strategy.

Each attendee will leave with:

1. a Ten Things to Know and Do Now checklist, and
2. a two-page content creation survival guide.

Don't miss the great opportunity that this change represents. Get your Facebook and social media marketing plan back on track. Sign up today!