About This Class
Many are familiar with working in beauty from the perspective of makeup artistry, in-store sales, and firsthand consumer experience, but few have been exposed to the business of developing cosmetics and running a brand or line.
The beauty business is a multibillion dollar industry of artful creation and strategic execution.
In this #beautybiz crash course, you gain insights to the elusive practices of cosmetics marketing, specifically a comprehensive overview of product and brand development.
The class includes classic marketing theories with emphasis on the context within the cosmetics and fragrance industry.
CosmeticExecutive AdjunctProfessor PublicSpeaker
T. Bernie is a cosmetic executive, adjunct professor, public speaker, and cultural marketing expert. She holds a Master of Professional Studies in Cosmetics and Fragrance Marketing and Management from the Fashion Institute of Technology and is also an adjunct professor at the college in Marketing fo... view full bio