How to Come up With Businesses Without Really Trying

·Co-Founder & Janitor of Special Unitary Inc.

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What You’ll Learn

Through the liberal application of sharpie to Post-It Notes, plus several learned tricks along the way, this class will largely be an experiment in "constructive" coloring and drawing. A couple simple tricks, plus a bunch of awesome people can go a really long way to opening, deconstructing, rebuilding and thinking way outside the proverbial box. The theme here will be ideas that you can take action on and turn into products, services, or businesses. However, these techniques work anywhere and everywhere.

In a world that loves stories of single-minded Eureka moments and clear results-driven metrics, it's becoming harder to justify the type of creativity that has never been needed more. A related goal of this class is to fit a fun and simple activity like ideation into the broader design process that will help you, and anyone you work with, broaden what it means to have "good design".

You don't need to bring anything, although I'd highly recommend you own (and bring if you do), a good notebook like the ones from Moleskine. We also will likely only have black markers, so if you like exotic colors (UV-ink, #3B639A) you can bring your own markers.

About Your Teacher
Evan Morikawa · Co-Founder & Janitor of Special Unitary Inc.
I am a user experience design and computer science graduate from the Franklin W. Olin College of Engineering (that tiny school in Needham trying to re-invent engineering & design). I spend a lot of time thinking about how to make the world suck less. I've most recently been applying these skills to a startup. The techniques being retaught here are handed down from an IDEO methodology and mixed with my own experience.