For a start-up, a marketing tool is a desired and needed weapon. It becomes difficult, however, to distinguish powerful marketing tools from others as prices are not always a good indicator. Thus, the SEO is tailored to those startups with and without funding alike, as it is both one of the most powerful and an inexpensive one. The main advantages of SEO is that with basic knowledge on the subject, some time investment and motivation to get your business out there, you can already start getting results on your own.

So come to this class to learn the basics about SEO and how to start making use if this powerful marking tool on your own. We'll dive into several concepts and concrete applications, and cover some useful tools and tips. So be sure to bring your questions, as they won't go unanswered!

As in all pariSoma classes, we always offer snacks and refreshments for you to enjoy throughout the class!!

About your Instructor

Anji Ismail is a young french entrepreneur, who learned SEO on his own through discussions, conferences and a lot of testing. He is now teaching, in several Business School in France, about Viral Marketing and SEO, and is currently the CEO and co-founder of Capseo, a company that uses crowdsourcing to deliver more effective marketing campaigns on performance. The company just moved in the Bay Area and already has over 80 clients worldwide and 1400 qualified workers in its network.

From a business and marketing formation, Anji has always been geek inside. While he was working as a Sales Engineer at a SaaS provider for HR, he was convinced that something was wrong in the way people use human skills. During his master degree studies, Anji delivered a thesis on how New Technologies were influencing the Organization of Work in Companies. Sweet dreamer of the “wisdom of crowds”, Anji likes using words like “crowd-worker.”