Chances are Sales is a part of your everyday life; whether it's convincing friends to come to a concert or deciding between a Droid or an iPhone, sales factors strongly into determining the outcome. What do I mean by sales? At its most basic, sales is the exchange of value between people. Did you convince your friends that the concert with rock their faces off? Did the combination of features, price, branding, and in-store experience get you to choose one phone over the other?
Forget the used car salesman, the realities of the 21st century are changing what sales means and the role it plays. In this class we'll discuss how understanding the principles of sales can help you be more effective and empathetic in both your professional (regardless of what you do) and personal life.
Dan works on a small high-functioning research team at Forrester Research focused on defining and structuring the emerging discipline of Sales Enablement. Working closely with pioneers in the field, he helps people retool their sales and marketing systems to more effectively communicate and deliver ... view full bio