Whether your world is business development or website design, your job is to position your product so that it makes life as easy as possible for your users' lives. Figuring this out can be very challenging.
In this class, we'll look at how the technology or social change you're interested in is best framed by the culture of the communities who will be using it. If, as Kevin Kelly posts in his 2007 TED talk about an internet of things, 'our environment becomes the web,' then this web of people, places and things will ultimately form around real communities. We'll discuss how to 'hack' a community of interest offline using four (4) on and offline strategies.